Leadership
Vikram Singh is a well-respected leader in revenue optimization, distribution, hotel technology, and digital marketing, with over 25 years of hands-on experience in all aspects of making hotels more profitable. Integrating revenue optimization technology with marketing has been at the center of his approach to revitalizing hotel profits. He leads the Koa Consulting team in Tokyo, which was created to deliver world-class revenue optimization services to hotels in Japan and throughout Asia.
Vikram’s has held senior roles at property, regional and corporate levels, affording him a unique perspective on how to execute revenue, digital and sales strategies throughout the hotel and travel ecosystem. He has solid experience in hotel operations, digital marketing, and revenue management functions, providing him with a well-rounded and realistic perspective on the hospitality business. He is particularly proficient at effectively interacting with multiple departments and across various management levels to coordinate organization-wide strategy.
Vikram has gained global recognition as an outspoken industry expert on revenue optimization and commercial leadership. His articles are widely read and subscribed to by senior executives in the hotel business across the globe. He has been interviewed and had content reposted by global publications including The New York Times, Boston University, Travel Weekly and Skift.
Vikram is also a seasoned speaker, having delivered keynotes and educational sessions at travel industry events worldwide.
Vikram’s experience with hospitality assets worldwide includes launching new hotel brands in locations such as NYC, Singapore, Paris, London, Miami, Barcelona, Tokyo, LA, San Francisco, and the Middle East.